How To Match Custom Stickers To Your Existing Brand

Custom stickers can be a great way of building brand awareness, but there is sometimes the question of how to make sure they fit your business model.

While stickers are a somewhat whimsical form of marketing, they might still be a vital tool for spreading your company’s name, and the work that you do.

With this in mind, it's paramount that you design and use the stickers in a way that harmonises with your brand’s tone – here are a few ways to do this.

Your sticker can take any number of forms; it might not always be a simple printout of the company logo, and this means you need a way to maintain consistency across a range of stickers.

An easy way of achieving this is to ensure your stickers employ the company’s colours, so your branding is still recognisable in a small format. If your business doesn’t have a noticeable colour palette, then now is a good time to build one.

Is your logo a circle, square, or another shape? Circle and oval stickers are very popular for how they can enclose a design, while rectangles and squares present a homely, yet professional, image.

 Don't feel like you have to go with circular stickers just because they're popular – if your logo is square and your brand is known for this, you want your stickers to match.

Even bigger stickers don't give you much room to educate people on your business, so you need to decide what it is you're going to say with your stickers.

Remember, this is advertising space, so you want to use it to your advantage. Identify what the central points of your service are, and focus on communicating these tenets to your audience.

Even after printing, you will have to make an effort to keep consistency and synergy between the stickers and your company. This means keeping the audience in mind at all times when giving out or putting up stickers.

Handing out stickers in-store is always effective as you know these people are already interested in what you're offering, but visiting street festivals or events can also be a great chance to meet and talk with people about your business.

 
Many people mistakenly believe that custom stickers will not fit their business, but with forward-thinking and clever marketing, they can be an essential advertising strategy.

At Aldine Printers, we make custom stickers in all shapes and sizes; contact us  or give us a call (07) 4051 4330 today and our team can revitalise your brand with bespoke stickers.