Top Tips For Designing Custom Stickers

First impressions count and, for a business, this could be from something as small as a sticker. It’s important to spend time making sure your custom sticker design is as effective and attractive as it can be.

  
Here at Aldine Printers, we’ve been producing high-quality printing for Australia since 1996 and want to share our top tips for designing the best custom stickers...

Too much imagery and writing on one sticker can lead to overcrowding. Customers may only spend a few seconds looking at your sticker so you can’t rely on something visually complicated.
 
Draft out your ideas and trim them down until you’ve got the absolute bare bones.

2. Connect Your Colours

The possibility of colour combinations for stickers are endless so why not make the most of it? Maybe not all of your stickers will feature your brand name but if they match your brand colours, they’ll still create a strong association.

3. Make Text Readable

If you plan to add text to your custom sticker design, make it big. Spend time choosing a font that can be read easily from afar and that works well with your design theme.
 
Although, make sure to avoid overused fonts (Comic Sans, Impact, Papyrus) and overly graphic or cursive fonts that may be unreadable.

4. Design In High Resolution

It’s always better to design stickers in a high resolution beforehand so that you don’t have to worry about scaling up later. Consider designing your sticker in vector so that it looks good in all media and can be scaled easily without extra hassle.

5. Choose A Striking Image

A box of text is a lot less likely to catch the eye than a bright, bold image that sticks in the consumer’s mind. Make your sticker as appealing as your business so customers are instantly drawn to it.

6. Experiment With Shapes

If you want to use more subtle colours or images, then you should consider playing with the shape of your sticker to create a design that still turns heads.

7. Less Is More

While you definitely want your sticker to stand out, adding too many details can detract from your main image and branding. You want to focus on making sure that the message is clear, that it can be read in just a few short seconds, and that it fulfils your branding aim.

8. Include Contact Information

The reason you’re making this investment is for marketing purposes so it’s time we talked about how you can use custom sticker designs to grow your business.
 
It’s crucial that some of your sticker designs include ways to contact you. Nowadays, the options are endless. You can stick with a traditional email, number or website address but you can also consider including a social media handle or even a QR code.
 
If you’re ever in doubt, at Aldine Printers  we host our very own in-house design team who are expertly trained in custom designing stickers to convey those vital messages. Simply, explain your ideas to our Graphic Artist, Jasmine, and sit back while we create the WOW factor so you don’t have to.